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Marketing / 05.12.2016

Marketing is the food for businesses. And if you want to make it big in the industry, good brand marketing is what you need. Of course, the quality of goods, presentation, and others depend on you, but in order to reach to the audience and grab the public eye, advertising is what you will require! And when we talk of promotions, BTL activities is one of the loudest buzzwords in this advancing world. For those who are unaware, BTL stands for ‘Below The Line’ marketing that focuses on direct...

Marketing, Trends / 28.11.2016

Brand activation is a marketing discipline and a term new to the industry. What brand activation means is to drive consumer actions via brand interactions, communications and experiences. The main aim of a brand activation campaign is to get consumers to act by developing a one-to-one interaction between the customers and the brand. There are many types of brand activation campaigns business works with, like sampling campaigns, digital campaigns, in-store retail marketing, consumer promotions, experimental marketing, etc. A successful brand activation campaign is the one that helps in adding...

Architects, Design, Trends / 17.11.2016

As the mission statement of TED says, ‘We believe passionately in the power of ideas to change attitudes, lives and ultimately, the world. So we’re building here a clearinghouse that offers free knowledge and inspiration from the world’s most inspired thinkers, and also a community of curious souls to engage with ideas and each other’, we’ve got together the most thought-provoking, intelligent and motivating TED talks on architecture to stir your senses So here we begin…   1. Architecture That’s Built To Heal - by Michael Murphy .embed-container { position: relative; padding-bottom:...