10 Nov The Power Of Colors In Designing An Exhibition Stand
“Colors, like features, follow the changes of the emotions.”
– Pablo Picasso
Color is just of the most crucial aspects of displaying a stand artwork. While the shapes, size, and space aid in making your message clear to your audience, it is the color that adds a tone and unifies everything. According to a research, people make a subconscious judgment on their environments and products within 90 seconds of initial viewing of which, 62-90% is based on color alone!! Another stats say that about 80% audience think that color increases brand recognition and about 52% of customers do not return to a stall or store due to its visual aesthetics.
So if you have witnessed many customers leaving your store within a couple of seconds and not returning, you need to set the mood right with just the right colors whether you are designing a signature for the storefront, the decors or perfecting the overall aesthetics.
But before you start planning the color combinations, let us examine the colors at a glance understand how they affect emotions.
Let us begin with the primary colors. Primary colors include blue, red, and yellow.
Like others say, Blue is the ‘cold color’ and is known to slow down respiration, blood pressure & heart rate, curbs appetite and symbolizes calmness, serenity, and perceived to be the constant in human life. This is why probably it is the most accepted color by people, especially men and the most used color in corporate designs since it is said to increase productivity.
Blue works great and creates a path for you to strengthen interpersonal relationships with customers, clients and other affiliates. It is productive, non-invasive and helps in creating a sense of security & trust in the brand.
Wondered why brands like PepsiCo, Facebook, Skype, Ford, etc have blue logos? You’ve got the answer now!
Red symbolizes blood, anger & intense emotions and is said to increase heart rate & breathing. It encourages appetite which is good for food brands, increases passion and adds a sense of intensity. It’s a great color of impulsive shoppers, food industry, and an effective marketing tool (now we know the reason behind the red ‘sale’ banners and buttons used by corporates to create a sense of urgency!).
The color is used by many hot brands like Coca Cola, KFC, McDonalds, Kellogg’s, and the like.
The cheerful and warm yellow is the attention seeker. The sunny color is a strong color from marketing point of view and is often used to attract window shoppers. It is optimistic, youthful, encourages communication and represents clarity.
But there’s a negative aspect too which makes it really hard for stall decorators to play with the color. It causes fatigue strain on the eyes which is why babies often cry if they see the color and stimulates mental processes. So you need to use yellow very strategically in your exhibition stand in order to really make a hit with it!
Next set of colors are known as Secondary Colors. Here’s a quick-list:
Green symbolizes nature, good health, fertility, well-being, tranquility, money and alleviates depression. Brands offering eco-products and goods to promote well-being and fitness often use this color to spread their message more clearly. Green is also considered as one of the primary color but according to the Color-mixing wheel, it stands as a secondary color since it is a mix-up of yellow and blue.
You can use green to create a relaxing and positive environment in your exhibition stall.
The regal color if often associated with royalty, wealth, wisdom, success, sophistication and luxury. In terms of marketing and stall designing, the royal color can represent creativity, style and is generally preferred for showcasing anti-ageing or beauty products.
Orange reflects excitement, enthusiasm, and at times, even aggression. It is used as a call-to-action color in marketing and stall designing by brands to show their customer-friendly nature, cheerfulness and confidence in providing the best quality products.
Now, the neutrals:
The color of perfection, White represents purity, innocence, wholeness, virginity, safety and positivity. White contains an equal balance of all the colors of the spectrum, so it reflects both the positive and negative aspects of all colors. Its basic feature is equality, implying fairness and impartiality, neutrality and independence. And so there’s a loop. A person shopping in a monochromatic store may become distracted from the task at-hand when their mind begins to wander because of the lack of stimulation.
The dark color, black is recognized with authority, strength, elegance, power and dominance. Since black is dark and denotes evil, death and pessimism, too much of black in exhibition stall design may give a negative connotation to the viewers. You may use black in sections to display products to let them stand out or use it in combination with bright colors to add an interesting element.
We’ve seen the power of the colors above. A good designer always works up in building a design that inspires others to visit and revisit the stand / stall. Generally, designers work with the colors used in the logo of the brand and design the exhibition stand accordingly which we call a ‘smart move’! But it doesn’t work at all times.
Hence, it is imperative to understand what each color speaks and accordingly set a foot in building the perfect exhibition stand. And if you’re not so good at it, then our team can help you in designing the best suited stall for you. Each design has a story; let’s see what’s stored in yours!