Kingsmen India Blog | BTL Marketing Activities At A Glance
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BTL Marketing Activities At A Glance

BTL Marketing Activities At A Glance

Marketing is the food for businesses. And if you want to make it big in the industry, good brand marketing is what you need. Of course, the quality of goods, presentation, and others depend on you, but in order to reach to the audience and grab the public eye, advertising is what you will require! And when we talk of promotions, BTL activities is one of the loudest buzzwords in this advancing world.

For those who are unaware, BTL stands for ‘Below The Line’ marketing that focuses on direct methods for correspondence using less routine strategies than the standard ATL (Above The Line) Channels and targets a specific audience at a time. BTL activities work with a ‘touch and feel’ approach where buyers can have a direct engagement with the brand, product or service. Nonetheless, brand activation, better known as BTL activities and promotions can be an effective medium for garnering the untapped target customers for your brand.

Some of the highly used and productive BTL activities include:

  1. Mall Promotions
  2. Road Shows
  3. Product Launch
  4. Exhibition Stalls and Stands
  5. Trade-ins
  6. Events & Trade Shows
  7. Sponsorship and Promotional Pricing
  8. RWA Activities
  9. Free Sampling and Trial Generations
  10. Brand Activation / Brand Promotion Activities
  11. Sales Promotions
  12. Dealer & Communication Meets
  13. Demonstrations
  14. Contests & Sweepstakes
  15. Point-of-sale Displays
  16. Loyalty Programs, etc.

These are just a few type of BTL activities to help build up your brand among which exhibitions, events, & trade shows are regarded as the best marketing strategies for any business or brand. And before you jump on to any advertising strategy, refer to the list given above based on the most effective BTL activities and find the best way to give your brand the greatest highlight it truly deserves and needs to get skyscraping results.

And always remember, our team is always available to assist you to get the task done for you. So if you have any queries or doubts, feel free to contact us.

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