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Marketing / 05.12.2016

Marketing is the food for businesses. And if you want to make it big in the industry, good brand marketing is what you need. Of course, the quality of goods, presentation, and others depend on you, but in order to reach to the audience and grab the public eye, advertising is what you will require! And when we talk of promotions, BTL activities is one of the loudest buzzwords in this advancing world. For those who are unaware, BTL stands for ‘Below The Line’ marketing that focuses on direct...

Marketing, Trends / 28.11.2016

Brand activation is a marketing discipline and a term new to the industry. What brand activation means is to drive consumer actions via brand interactions, communications and experiences. The main aim of a brand activation campaign is to get consumers to act by developing a one-to-one interaction between the customers and the brand. There are many types of brand activation campaigns business works with, like sampling campaigns, digital campaigns, in-store retail marketing, consumer promotions, experimental marketing, etc. A successful brand activation campaign is the one that helps in adding...

Architects, Design, Trends / 17.11.2016

As the mission statement of TED says, ‘We believe passionately in the power of ideas to change attitudes, lives and ultimately, the world. So we’re building here a clearinghouse that offers free knowledge and inspiration from the world’s most inspired thinkers, and also a community of curious souls to engage with ideas and each other’, we’ve got together the most thought-provoking, intelligent and motivating TED talks on architecture to stir your senses So here we begin…   1. Architecture That’s Built To Heal - by Michael Murphy .embed-container { position: relative; padding-bottom:...

Design, Exhibitions, Internet, Retail & Corporates, Technology, Trends / 10.11.2016

“Colors, like features, follow the changes of the emotions.” - Pablo Picasso   Color is just of the most crucial aspects of displaying a stand artwork. While the shapes, size, and space aid in making your message clear to your audience, it is the color that adds a tone and unifies everything. According to a research, people make a subconscious judgment on their environments and products within 90 seconds of initial viewing of which, 62-90% is based on color alone!! Another stats say that about 80% audience think that color...

Design, Exhibitions, Retail Industry / 04.11.2016

Companies that are concerned about their brand usually don’t want to be known as second-best.  They want to be known as the leader in their industry.  However, leadership comes in different flavors depending on the industry they are in.  Exhibitors often tell us they want their brand to be of the best quality and high-end. They want to be seen as an innovator, best manufacturer or service provider and build their brand image by exhibiting appropriately and adopting right marketing strategies.   1. Get The Right Look And Exhibit One of...

Design, Retail & Corporates, Retail Industry, Trends / 24.10.2016

Exhibition stalls is one of the best marketing strategies adapted by firms and corporates to strengthen customer base and building contacts. But having a few square feet in an exhibition won’t make you the king of your industry, you need to make it big, and this is where the role of exhibition stall design comes in. But believe us, fixing a spot in a trade show; event or an exhibition is much easier than laying out its complete layout and getting the stall ready. That is why many...

Architects, Design, Trends / 20.10.2016

Your office walls can no more be a dull shade of white with color chipping off; you have to have a decent look and feel of your office interiors to motivate your employees to be able to maximize productivity and increasing business profit. But what if you are short on office space? How would you design it to make it presentable while spacing out tables for employees to be comfortable? Well, we are here to save you from those cramped cubicles. Just follow these tips:   1. Include Flexible Workspaces...

Architects, Design, Famous Quotes, Technology / 14.10.2016

With their power to think beyond the ordinary, giving the world with some iconic buildings and interiors, out of the world designs, architects like Richard Meier, Louis Kahn, Frank Gehry, Zaha Hadid, and many others have become names no one is ever going to forget! And not only their works, we have learned, inspired, and motivated by their words of wisdom. We’ve prepared a list of some famous quotes by these iconic Architects which captured our hearts! Take a look:   1. “Any work of architecture that has with it...

Design, Retail & Corporates / 10.10.2016

Apart from giving employees regular salary, timely increment, and appraisals for their work, the design and infrastructure of your office is another key factor that can bring up your sales and increase business productivity. And the with the cut-throat competition in the market, both at national and global level, having an awe-inspiring infrastructure for the offices is extremely important to get the best human resource to work with you. Ask an employee how he feels sitting in a plain, bland cubicle and popping his eyes out on his system...

Internet, Marketing, Technology / 06.10.2016

Communication is an essential element that helps businesses grow and prosper, creates relationships, strengthens the effectiveness of organizations, and allows people and target audience to learn about one another. Technologies, such as the Internet, mobile phones, social media, and customer relationship management systems greatly affect the way companies communicate with prospective customers. These new forms of communication are changing the media landscape and the type of messaging strategy organizations use. This messaging strategy is a strong tool used by organizations for their marketing & sales activity, because the very...