Kingsmen India Blog | Retail Industry
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Design, Exhibitions, Retail Industry / 04.11.2016

Companies that are concerned about their brand usually don’t want to be known as second-best.  They want to be known as the leader in their industry.  However, leadership comes in different flavors depending on the industry they are in.  Exhibitors often tell us they want their brand to be of the best quality and high-end. They want to be seen as an innovator, best manufacturer or service provider and build their brand image by exhibiting appropriately and adopting right marketing strategies.   1. Get The Right Look And Exhibit One of...

Design, Retail & Corporates, Retail Industry, Trends / 24.10.2016

Exhibition stalls is one of the best marketing strategies adapted by firms and corporates to strengthen customer base and building contacts. But having a few square feet in an exhibition won’t make you the king of your industry, you need to make it big, and this is where the role of exhibition stall design comes in. But believe us, fixing a spot in a trade show; event or an exhibition is much easier than laying out its complete layout and getting the stall ready. That is why many...

Design, Retail & Corporates, Retail Industry, Trends / 30.09.2016

The British famous fashion and lifestyle brand, Superdry plans to expand its roots in the Indian Retail Market. They’ve already opened their first outlet in Guwahati as a first step in Eastern India. The brand has partnered with Reliance Brands Limited, a part of the Reliance Industries which has 21 outlets across the country. Manu Sharma, Business Head, Reliance Brands Limited, said, “We are expanding in India. From 21 outlets we want to grow to 28 to 29 outlets by this fiscal year.” He further added, “We have opened...

Retail & Corporates, Retail Industry / 28.09.2016

The luxury brand plans to enter the home turf of the famous brand Samsung, South Korea with their first ever retail store for which they are searching for the ‘perfect spot’. And this isn’t it, as per the Wall Street Journal Reports, Apple is not just eyeing a vacant spot to build their retail store, they are looking for a spot in close vicinity with the Samsung store situated in Seoul’s Gangnam District. So clearly, we can sense some rivalry between the top brands and Apple’s forethought behind the...

Design, Retail Industry / 19.09.2016

The growing urbanization, advanced technological environment, varying demographics, and several players entering the Indian Retail market has led India to become one of the topmost preferred destination for retail investments in the world and ranks 15th in the Global Retail Development Index. Accounting for almost 10% of the country’s GDP (Gross Domestic Product) and over 8% of the employment, the Indian Retail Industry is expected to nearly double to USD 1.3 trillion by 2020. The industry is classified into two groups, namely, the unorganized retail and the organized retail....