Kingsmen India Blog | Trends
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Marketing, Trends / 28.11.2016

Brand activation is a marketing discipline and a term new to the industry. What brand activation means is to drive consumer actions via brand interactions, communications and experiences. The main aim of a brand activation campaign is to get consumers to act by developing a one-to-one interaction between the customers and the brand. There are many types of brand activation campaigns business works with, like sampling campaigns, digital campaigns, in-store retail marketing, consumer promotions, experimental marketing, etc. A successful brand activation campaign is the one that helps in adding...

Architects, Design, Trends / 17.11.2016

As the mission statement of TED says, ‘We believe passionately in the power of ideas to change attitudes, lives and ultimately, the world. So we’re building here a clearinghouse that offers free knowledge and inspiration from the world’s most inspired thinkers, and also a community of curious souls to engage with ideas and each other’, we’ve got together the most thought-provoking, intelligent and motivating TED talks on architecture to stir your senses So here we begin…   1. Architecture That’s Built To Heal - by Michael Murphy .embed-container { position: relative; padding-bottom:...

Design, Exhibitions, Internet, Retail & Corporates, Technology, Trends / 10.11.2016

“Colors, like features, follow the changes of the emotions.” - Pablo Picasso   Color is just of the most crucial aspects of displaying a stand artwork. While the shapes, size, and space aid in making your message clear to your audience, it is the color that adds a tone and unifies everything. According to a research, people make a subconscious judgment on their environments and products within 90 seconds of initial viewing of which, 62-90% is based on color alone!! Another stats say that about 80% audience think that color...

Design, Retail & Corporates, Retail Industry, Trends / 24.10.2016

Exhibition stalls is one of the best marketing strategies adapted by firms and corporates to strengthen customer base and building contacts. But having a few square feet in an exhibition won’t make you the king of your industry, you need to make it big, and this is where the role of exhibition stall design comes in. But believe us, fixing a spot in a trade show; event or an exhibition is much easier than laying out its complete layout and getting the stall ready. That is why many...

Architects, Design, Trends / 20.10.2016

Your office walls can no more be a dull shade of white with color chipping off; you have to have a decent look and feel of your office interiors to motivate your employees to be able to maximize productivity and increasing business profit. But what if you are short on office space? How would you design it to make it presentable while spacing out tables for employees to be comfortable? Well, we are here to save you from those cramped cubicles. Just follow these tips:   1. Include Flexible Workspaces...

Internet, Technology, Trends / 03.10.2016

In an attempt to cater improve and secured cloud services to developers and enterprise customers in India, Google is planning to set up an ‘Indian Cloud Region’ in 2017. The expected place where the region will first be launched is known to be Mumbai. The company unveiled the locations of the ‘Google Cloud Regions’ and G Suite at an event in San Francisco titled ‘Horizon’ on Thursday. The eight new Cloud locations are - Mumbai, Singapore, Sydney, Northern Virginia, Sao Paulo, London, Finland and Frankfurt. The aim is to...

Design, Retail & Corporates, Retail Industry, Trends / 30.09.2016

The British famous fashion and lifestyle brand, Superdry plans to expand its roots in the Indian Retail Market. They’ve already opened their first outlet in Guwahati as a first step in Eastern India. The brand has partnered with Reliance Brands Limited, a part of the Reliance Industries which has 21 outlets across the country. Manu Sharma, Business Head, Reliance Brands Limited, said, “We are expanding in India. From 21 outlets we want to grow to 28 to 29 outlets by this fiscal year.” He further added, “We have opened...