Kingsmen India Blog | Brand Activation Campaign
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Marketing, Trends / 28.11.2016

Brand activation is a marketing discipline and a term new to the industry. What brand activation means is to drive consumer actions via brand interactions, communications and experiences. The main aim of a brand activation campaign is to get consumers to act by developing a one-to-one interaction between the customers and the brand. There are many types of brand activation campaigns business works with, like sampling campaigns, digital campaigns, in-store retail marketing, consumer promotions, experimental marketing, etc. A successful brand activation campaign is the one that helps in adding...