Desigual

Desigual's effort in rebranding its edge in retail saw new store concepts created together with Kingsmen. In 2019 - 2020, we developed several retail store revamp for Desigual in order to illuminate its new brand vision to inspire creativity.

to insire
Eye-catching standalone stores are ideal sites for brands to capture shoppers and passer-bys’ attention. In Harajuku Japan, the three-story Desigual feeds fresh flavours to the brand’s style. A vision created with artist Ran Tondabayashi combines to bring a brillant palette and brand imag

to activate
The poppy themed store concept is layered with decorative petal panels throughout the walls. Beyond aesthetic, the three-story space also leveraged on workshop spaces and customisation corner, keeping design layout expansive for interactive retail possibilties.

to engage
While the Harajuku store emulates a vibrant and youthful atmosphere, its counterpart at Ginza district of Tokyo represents an edgier, urban design. Also a three-story boutique, the facade is clad in sleek black, illuminated by the reversed ‘D’ lettering of Desigual rebrand icon. In its interiors, LED rods line the ceiling in zig-zag pattern and black mesh. Mimicking an urban factory, this similar design was later implemented in Desigual at Changi, Jewel Singapore.