World of Passion & Joy

The experiential event for BMW World brought visitors on a specially curated journey of BMW and MINI innovations and latest models. Taking charge of the 4,200sqm space, each arena catered touchpoints to captivate visitors.

To engage
Beyond displays of innovative models, the storyline was imbued with engaging elements. From informative digital screens to augmented VR game modes, the event explored a myriad of experiences. Programmes were also timed to kick off at different locations, bringing the crowds through dynamic performances. Exploring the emotive theme of passion and joy of the event, the crowd came alive in mini race sessions for children, thrilling bike stunts, and dance numbers.
Handling the successful operations of the event and unfolding surprise for all, our work with BMW attracted over 18,000 attendees with visitors of all ages.