New Balance

New Balance, the American sports footwear and apparel brand, launched its new-look store design in India to create a fresher and more contemporary brand outlook. The store was envisioned as a sporty, energetic, and premium retail environment that reflected the brand’s athleisure identity and international appeal.

Kingsmen’s Scope of Work
Kingsmen was responsible for production drawings, fixture fabrication, installation, and front façade execution. The scope also included premium retail fixtures, material detailing, cemented wall and façade panel execution, and on-site coordination.

Bringing the Experience to Life
Kingsmen brought the New Balance store experience to life through athletic-inspired fixtures, energetic spatial detailing, and an international material palette. The cemented wall and façade panels, along with premium display systems, created a bold and sporty retail environment that elevated the brand’s new store identity in India.