New Balance

About the project

New Balance

New Balance (NB) is an American sports footwear and apparel brand established in 1906. They were initially associated with New Balance Arch Support Company, but now they are associated with New Balance Athletics, Inc., an American multinational corporation. New Balance was launching its new look design store in India to give a fresher brand outlook.

Kingsmen India helped them with production drawings, fabrication & installation of fixtures, and the front façade. New balance is an athleisure brand, so the store needs to look sporty and energetic. Kingsmen India helped them with premium fixtures to give an athletic look to the store. All the walls & façade were covered with a cemented panel to bring an international look & feel to the entire store.